Contagious: Why Things Catch On: Berger, Jonah.
Book Reviews and How to Get Them. Taught by Amy Holman Edelman - Leave your thoughts. Start this course. Chances are that in your past, you've decided to read a book based on the number of reviews it had. It's no secret on the flip side, either: as an author, you know that your book reviews will either make or break your book sales.Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals.This isn't a marketing action guide, where you'll learn the ins-and-outs of specific platforms, and nor is it a tactical-level 101 with daily to-do lists. It's far more important than that. It's a strategic vision for how to establish yourself and your business in the modern world. Nobody does this better, so buy this book if that's what you need.
Oh, and a word of warning, her definition of marketing book is a tad broad. You never know what you’ll find. Bianca’s reviews are also at GoodReads, Amazon and NetGalley, as applicable. Are you an author with a marketing book to be reviewed? Bianca accepts review copies via NetGalley and directly. Please contact her first to check her turn.This is an outstanding book for anyone who is interested in selling - which since all business is selling, should be anyone in business. It debunks quite a lot of ideas around marketing - e.g. there is no such thing as loyalty - most big brands are big because they have massive distribution so it makes is more likely consumers will find them on the shelves when they're looking for something in.
Discover the best book review blogs in your preferred genre. From general fiction to YA paranormal romance, our search bar connects you to a vetted catalog of active book blogs and thoughtful, quality book reviewers. Run a book review blog? My name is Amy Buckle. I have always been an avid reader and there’s nothing I like more than curling.
